Legend has it that Front Runner was conceived between a 1988 Land Cruiser 70 and a 1992 Mercedes G-Wagen in Botswana, around a campfire, near a majestic Baobab, amongst elephant tracks, by a handful of friends from South Africa with backgrounds in engineering, design, manufacturing and off-road racing. After suffering through numerous equipment failures on their expeditions around the world, they decided to take their shared passion for vehicle-based adventure travel and dream up new, smart gear and build it stronger than… well, as they put it, “stronger than the elephants at the watering hole 1 klick over.”
And just like that, before the moon gave way to the sun, we were born.
With the grueling African bush as a testing ground, we at Front Runner focused on a tough-love approach to developing products. With both feet facing the future and little sentimentally for mediocre ideas of the past – common approaches to off-road vehicle product design were quickly jettisoned in favor of innovation, new materials, and superior manufacturing practices.
Today our products have a well-deserved reputation (if we don’t say so ourselves) for quality, intelligent design, and durability. Our manufacturing facility just outside of Johannesburg, South Africa features in house laser cutting, bending, and powder coating. Our CAD designed products by a team of engineers and built by skilled craftsmen in our ISO-9001: 2015 Certified factory.
Our roof racks, water tanks, tents, awnings, drawer systems, and camping accessories are enjoyed, used, and abused around the world by casual campers, the U.N., overlanders, NGOs, outdoor enthusiasts, and extreme athletes.
That's our origin story. Share it with your friends and family. Around a campfire. And for full effect, make sure you’re sitting in our chairs, by our tents, with our roof racks on your vehicles. Just sayin’.
Where is your Anywhere? No matter the destination, the journey to get there will be full of twists and turns, new connections, and adventure. You need the best, most reliable off-road tough gear for the journey so you can travel further and push the limits around the world. Our roof racks, accessories, and adventure gear are made off-road tough and let you take the focus off the equipment to and onto the things that matter most on an adventure. So grab your bike, kayak, surfboard, snowboard, skis and strap them down. Let Front Runner help you Find your Anywhere.